Salesforce

Influencer Marketing

Created educational TikTok videos to showcase Salesforce's offerings and establish thought leadership in data, AI, and CRM. The strategy uniquely used influencers to create content for Salesforce's owned channels, rather than their personal accounts.

Key Goals:

1. Boost brand visibility on TikTok and Meta

2. Target specific SEO keywords, recognizing social platforms as emerging search engines

3. Increase engagement through creative, innovative content

Results:

7 Influencers

12 video assets

8M paid impressions

1.2M organic impressions

5.8M paid reach

7.2K paid link clicks '

$20K paid spend

$2.79 paid CPC

$2.49 paid CPM

Salesforce

Instagram Reels/TikTok

Engaging video content created for Salesforce's TikTok, Reels, and other social channels.

The goal behind these pieces of content is to:

  • Foster the discovery of Salesforce and all the brand offers.

  • Create strategic and compelling content that shows up in the right feeds to empower audiences to tap into the full potential of Salesforce.

  • Explain the benefits of products and highlight ways Salesforce can drive meaningful impact for businesses, communities, and careers.

  • Nurture an engaged community, understand the needs and interests of the community, and engage in meaningful ways.

 

Social first content created with the purpose of engaging audiences around trending moments online like March Madness, and National Donut Day.

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